Friday, November 19, 2010

I love working with people and helping them get fit, I often hear that I should become a trainer, I know the numbers just don't add up.  Lets face it people hire a trainer for a few sessions then move on to doing their own thing once they get a good feel for what they are doing.  While I enjoy helping people I have also discovered, in the last few years, programs like; P90X, Turbo Fire, Brazilian Butt Lift and soon Insanity.  I have talked with trainers that are frustrated by the success of these programs as they watch their client loads shrinking, then while researching I saw a post about marrying the two. 

I wanted to share this older blog post that I just discovered about how beachbody can really help expand the business for a trainer.   The beginner weight lifter and the female fitness client will get tremendous benefit from having someone offer guidance and encouragement with any of these programs.  The most exciting part is that becoming a Beachbody coach has never been easier as the sign-up fees for new coaches has been waived until the end of 2010!

Carl Daikeler's Blog is one that I read often as he is an inspiration..  Here is the  post, read it for yourself to see how this plan is the perfect model for almost any trainer.

"A Business Plan For Trainers (Via Carl Daikeler' Blog)
I just got off a radio interview with one of our newest coaches, Neil Anderson, a trainer and radio host of The Health and Fitness Zone in Salt Lake City. During the conversation, we came up with the concept of how trainers can actually expand their business and better serve their clients by becoming independent Beachbody coaches.

First the premise: I think personal trainers deliver a valuable service helping people learn about fitness and learn good form. But I think part of their job is to get people on a personal program that they can execute on their own, without the trainer's help counting reps.

And for anyone who is a trainer, you know how fixed the income potential is - you're locked into the hours you work. Let's say you can effectively serve 5 clients a day, 6 days a week. That's a total of 30 client hours a week, and you ONLY get paid if there is no cancellation. Here's the problem -- the only way to expand is either work longer hours, or increase your rate.

Instead, trainers should do is (1) work toward signing up ten new clients a month to train, to be members in the TeamBeachbody, and Coaches so their sessions with you can eventually pay for themselves.

(2) You will put clients on a 90 day program like Power 90, Turbo Jam, P90X, or Slim in 6, depending on their preferences, but you only train them for the first few weeks of it to make sure their form is accurate and they stay consistent.

(3) You take their before photos and measurements, and get them to set-up their online profile in the club.

(4) You make sure they log every workout, so you can check up on their progress, and they are eligible to win the daily workout prize up to $1,000.

(5) You make sure they use the diet tool to track their food.

(6) In exchange for your helping them become independently healthy, part of that client's job is to refer you two more people (some will, some won't. Some will refer a ton of people - when they get results and brag about how they did it on their own, with YOUR help!)

(7) You set the appointment for you to get together to take their 30 day progress photos and measurements. That locks them into accountability.

(8) You sign-up their referrals (either under them as a coach, or under you if they're not a coach) and do the same thing with these referrals. The tree grows!

Here's how the math works (without getting into the income of it, which would be substantial):

Instead of serving ten to fifteen clients in all the time you have, your new goal is to sign up ten new people a month, with the help of client referrals. You're still always training ten or so people a month, but once they have learned the program with your help, they are on your maintenance program (including supplements if you feel it appropriate) and your earnings from your clients becomes passive, rather than direct trainer-earnings.

So at the end of the year, you have at least 120 clients, calling you from time to time for refreshers and to take progress photos/measurements. After two years you have over 240 clients, plus all the coaches your clients have now signed up on their own. THAT'S A BUSINESS! You've created your own network of peer support; People who are thanking YOU for getting them started on the right path, and for helping them achieve it under their own power for the long term.

You make more money. They are rewarded for getting healthy and referring people into the program. And EVERYONE is a more independent healthy human being. if I were a trainer, that's the way I would approach it. And if I were a coach, I would call every trainer in the phone book and pitch this concept. people don't need help counting reps, they need to be empowered to succeed on their own once they know what they're doing!

Thanks to Neil for helping inspire this concept!

After discovering these programs a few years ago I signed up for a free membership on Beachbody and took advantage of the auto scheduler and message boards there.  Now I am a beachbody coach and love every minute of it, my motivation is through the roof because I am not only working to stay fit for my health but as a motivation to my clients.  If you are a trainer and struggling to makes ends meet then consider this plan because it really can work for you and even better, it will work for your clients. 

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